By Rich Kemp
Pippi Mayfield is the Public Engagement and Communications director in District 1. Submitted photo |
Pippi Mayfield works in District 1 as the Public Engagement and Communications director. She has been with MnDOT for three years.
What has been your career path?
I’m from the Detroit Lakes area and was a journalist for 14 years. During that time, I called Judy Jacobs, District 4 public affairs at the time, many times for interviews, especially with the Hwy 10 realignment. She and the engineers she put me in contact with (Shiloh Wahl, Jeff Perkins, Tom Lundberg and Tom Swenson) were awesome, and I decided it would be a fun to work for MnDOT. Fast forward several years, I had moved to Duluth and applied for the public engagement and communications director position when it was created. Now, here I am!
What do you do in your job?
I work mainly with our project managers, but also anyone in the district who needs assistance reaching the public and stakeholders on upcoming projects. I help create engagement materials and distribute them (press releases, postcards, flyers, letters, surveys, etc.), organize and moderate public meetings, update websites, create social media posts, create HR recruiting materials, help field questions/concerns from the public and media requests, coordinate graphics, attend community and pop-up events as well as door-knocking (pre-COVID, and again soon, I hope), and probably other things I’m forgetting right now. I also sat in on legislative visits this year, which has been interesting to hear their concerns.
What’s your favorite part about what you do?
I like helping people – both co-workers and the public – so I like that the main purpose of my position is to help others. I also enjoy the variety of things I work on at any given moment and getting to know all the projects going on throughout the district over the next one to 10 years.
I really like learning new things or new ways of doing things. My job has evolved over the three years I’ve been here, and I find that exciting and very rewarding.
What are the biggest challenges?
Getting people interested in a project years in advance when they could influence it. Just trying to reach people in general. For example, we did a variety of outreach for the Twin Ports Interchange project years before it started and tried new approaches that hadn’t been used in the past. This is one of the largest projects (if not the largest) in our district in decades. Yet the summer before we started tearing down bridges and moving traffic, people still had never heard of the project. It blew my mind, but also shows the challenge of reaching people.
Secondly, getting the resources we need to do our job efficiently and effectively.
How has your work changed because of COVID-19?
Certainly going virtual. And now hybrid. At first it was interesting to learn WebEx and how it worked to host public meetings. We got pretty savvy at that, and now it’s the challenge of adding back the in-person element, but still keeping the virtual presence. I think it’s fantastic we were pushed to make some changes, and I think we’re reaching a different audience now. We’re also making things more convenient for our audience by posting videos to watch when it’s the right time for them and not just on Tuesday at 5:30 p.m. in city hall.
I moved to teleworking two years ago and love it. At first, I was worried I wouldn’t be able to stay focused and would lose something by working from my living room. I absolutely miss seeing and chatting with my co-workers, but it’s gotten so “normal” now that I love the flexibility of being at home, not having to spend hours in the car travelling to meetings/trainings and multi-tasking during some of the not-as-exciting meetings. Now I’m happy to run into the office now and then.
What are some of the projects you are working on?
Some of the bigger, more interesting ones I’m working on include Twin Ports Interchange, Blatnik Bridge, London Road, Central Entrance, Two Harbors and 5th Ave West Bridge. That’s not to say there aren’t plenty of smaller projects that are important and interesting as well. I’ve been able to do lots of interesting engagement on these big projects like surveys, update videos and piloting the Let’s Talk Transportation platform. I’m also enjoying the different stages of engagement from mid-construction with TPI to day one with Blatnik Bridge (2028) to the corridor study phase with Two Harbors (2025). Also, Blatnik Bridge gives me the experience of working with WisDOT.
What advice do you have for staff on conducting public engagement?
There are always new, fun ways of reaching the public, so suggest any and all ideas. Also, remember that no matter how much we reach out, there will always be people who don’t want to participate. It is not a failure on our part.
Do you or a co-worker have an interesting job to share with readers? Send us your ideas, and we’ll contact you for more information.
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