By Rich Kemp
Nicole Campbell. Photo by Rich Kemp |
Nicole Campbell is the coordinator for the ABC Ramps Mobility Hubs in downtown Minneapolis.. She has worked at MnDOT in two different time periods for a total of three years.
What has been your career path?
I started at MnDOT in 2013 in the Office of Transit. I was working on the Safe Routes to School program while finishing grad school at University of Minnesota. I left MnDOT in late 2015 to move to Seattle, where I worked for a year as a transportation planner on the marketing and innovation team at King County Metro Transit. I then spent four years working at a metropolitan planning organization in rural Washington State as a transit and active transportation planner before moving back to Minnesota last April.
What do you do as the coordinator for ABC Ramps?
I work with the city of Minneapolis to coordinate the ABC Ramps Mobility Hubs in downtown Minneapolis. My role includes program administration, marketing, planning and more. MnDOT is the owner of the ABC Ramps and the city manages the ramps for us. Since I started last April, I’ve worked on marketing videos, mobility hub designs, wayfinding projects, a placemaking pilot, adding storage lockers for individuals experiencing homelessness, selecting a parking operator and reviewing major maintenance projects.
What is your favorite part about your job?
I really appreciate the diversity of projects and work I get to do. Every day is a little different. I like that I get to work on projects that are new and sometimes challenging to accomplish. I also really like the work culture and the people at MnDOT. That’s why I wanted to come back after five years away.
What are the biggest challenges?
Balancing all the different types of projects is the biggest challenge for me. It’s sometimes hard when doing something to know whether the project will even succeed and if I’m focusing on the right thing. So much of this work depends on working with other people, like the city of Minneapolis, others at MnDOT and consultants. It’s often hard to know how long things will take, what actions to take and what the final outcomes will be.
What kind of changes have you seen in your job?
A lot has changed in the field – technology, shared mobility, a greater focus on equity and social justice, even the language we use. For example, we no longer say “alternative transportation” for non-driving modes.
Has your job changed a lot because of COVID-19?
COVID-19 has drastically changed parking demand in downtown Minneapolis. Lisa Austin, the previous ABC Ramps coordinator, had worked on several different plans with the University of Minnesota and the Urban Land Institute to come up with exciting new ideas to modernize these 30-year-old ramps. This included rebranding the ramps as mobility hubs and finding new ways to expand mobility options. We’ve been below 10 percent occupancy since March, instead of closer to 90 percent like in pre-COVID times. We are constantly re-evaluating our maintenance and operations spending, and thinking about possible recovery scenarios for the future. While people may work in offices less of the time post-COVID, people will continue to live or visit downtown to visit the stadiums, Target Center, theaters or other things when it’s safe to do so again.
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